Job Title: Social Media Strategist
Location: F45 Training West Hartford
Type: Part-Time / Contract (with potential to grow)
About the Role
F45 Training West Hartford is seeking a highly creative and technically skilled Social Media Strategist to manage and elevate our social media presence across all platforms. This role is responsible for planning, creating, editing, and executing content that aligns with the F45 brand while showcasing our studio culture, coaches, athletes, and community.
This position requires both creative vision and hands-on execution, including in-studio filming, editing, graphic design, and strategic planning. The ideal candidate lives and breathes social media trends, understands brand consistency, and can turn everyday studio moments into compelling content.
The candidate must have a strong working knowledge of Instagram and Meta platforms, including both front-end content execution and back-end account management. This includes:
Instagram (IG) Expertise
- Deep understanding of Instagram’s ecosystem: Feed posts, Reels, Stories, Highlights, and profile optimization
- Knowledge of best practices for reach, engagement, and growth, including timing, hashtags, captions, and calls to action
- Ability to identify and leverage trending audio, formats, and features while keeping content on-brand
- Understanding of how Instagram’s algorithm prioritizes content (engagement, watch time, saves, shares, consistency)
- Experience using Instagram Insights to track performance and optimize content strategy
Meta Business Suite & Back-End Management
- Proficiency with Meta Business Suite, including:
- Content scheduling and publishing
- Managing comments, messages, and notifications
- Reviewing analytics and performance reports
- Ability to analyze metrics such as reach, impressions, engagement, follower growth, and content performance
- Understanding of audience insights and how to adjust content based on demographics and behavior
- Familiarity with managing multiple assets (Instagram, Facebook pages) within Meta
Advertising & Boosting (Preferred)
- Basic to intermediate knowledge of boosting posts and running simple ad campaigns through Meta
- Understanding of targeting, budgeting, and performance tracking for local campaigns
- Ability to determine when paid support enhances organic content
Account & Brand Management
- Knowledge of account permissions, roles, and security best practices
- Understanding of brand consistency across platforms under the Meta ecosystem
- Experience maintaining a clean, professional, and cohesive account presence
Key Responsibilities
Content Strategy & Planning
- Plan social media content in advance using F45’s playbook, evergreen content, and studio-specific initiatives
- Maintain a consistent posting calendar aligned with upcoming athletics, promotions, events, and announcements
- Ensure all content aligns with F45 brand identity, tone, and visual standards
Content Creation
- Create engaging in-studio Reels and short-form videos featuring coaches, members, and workouts
- Design creative graphics for announcements, promotions, and campaigns
- Edit video and photo content optimized for Instagram, Facebook, and other platforms
- Develop creative post concepts that increase engagement and community connection
Posting & Management
- Publish content consistently across F45 Training West Hartford social media handles
- Post recurring content such as:
- Athletics calendar
- Member of the Month
- F45 News & campaigns
- Coach highlights and videos
- Monitor performance and adjust content based on engagement and trends
Trends & Brand Alignment
- Stay up to date on social media trends, audio, and platform updates
- Apply trends creatively while maintaining brand consistency
- Ensure the studio’s page remains cohesive, professional, and on-brand
Qualifications & Requirements
- Proven experience as a Social Media Strategist, Content Creator, or similar role
- Strong creative design background
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Highly proficient in Canva (required)
- Proficiency in social media platforms, media creation, video editing, and filming
- Solid understanding of marketing principles related to social media growth and engagement
- Comfortable filming in-studio and directing coaches or members during content creation
- Strong organizational and planning skills
- Ability to work independently and meet deadlines
Portfolio & Interview Process
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Portfolio required (must include social media content, reels, graphics, or campaigns you’ve created)
- Candidates will be required to complete a creative project as part of the interview process
Why Join F45 Training West Hartford?
- Be part of a high-energy, community-driven fitness brand
- Creative freedom within a strong global brand framework
- Opportunity to shape and grow a local studio’s digital presence
- Work in a dynamic, fast-paced, and fun environment
Flexible work from home options available.
We embody and live our brand. We are natural team players who have big ideas. We know that a strong team is a diverse team, and we use diversity as a means to get creative and build a company that changes lives. Most importantly, at F45, we care about each other. We have fun, solve problems and hand out a ton of high-fives.
CULTURE THAT CRUSHES IT
Our mission at F45 is to create the world’s greatest workout. This isn’t only about creating an unbelievable fitness experience—it’s about building a community and culture. As evidenced by HQ and every F45 studio around the world, culture isn’t just about appearance. It’s about our core beliefs, how we treat each other, how we make decisions, and most importantly, bringing a sense of fun and friendship to everything we do.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to F45 Corporate.
Applicants, please be aware your data collected is governed by F45's privacy policy. Please see the F45 privacy policy for details.
